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Case Studies
100+ engagements across customer discovery and market development. Start with the standout stories, then filter the full library.
Standout Engagements
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Featured Case Studies
A published sample of our work. We have many more.
Six figures closed and $2MM in pipeline for U.S. scale.
Proving North American viability before pouring in spend.
Record-setting outbound that reshaped the sales strategy.
48% open, 20% reply, and a sharper product roadmap.
14 execs engaged, 140% of target, for U.S. expansion.
18 discovery calls that reshaped the sales motion.
A data-backed reality check on U.S. GTM fit.
4 U.S. logos closed from cold outbound in months.
Prioritizing Legal Ops as the wedge function.
18 auto-industry meetings across 5 sub-segments.
2x the required market signal to steer the board.
8x outbound improvement for a low-code platform.
210% of meeting goals and qualified early adopters.
A 15% interested rate that decoded the U.S. market.
Validating which Indian wins transfer to the U.S.
Built a repeatable outbound motion into senior data execs with strong meeting conversion
Built a repeatable U.S. outbound motion and a sharper, market-matched positioning
Tested U.S. payment demand against names like Take-Two, EA and Norwegian Cruise Line.
Built the ICP and repeatable pipeline for the new incident-response platform.
Sourced 100+ interested leads (70% C-suite) and secured their first U.S. pilot
Closed the first U.S. customers and built a repeatable Fortune 500 legal motion.
A playbook that became the U.S. sales foundation.
Reply rates from <1% to 10.5% via cold outbound.
Focusing resources on the buyers actually reachable.
Generated 17 discovery meetings and proved outbound could feed a self-serve product
An outbound playbook now powering global sales.
Interviewed 20 buyers and advanced 15 qualified companies, validating clear positioning
Saved them from a costly U.S. misalignment by disproving their core market assumption in under 3 months
C-suite meetings and a global outreach foundation.
11 months, CD to MD, into new markets.
Validated clear in-market positioning pre-product and advanced 64% of discoveries to demos
A clearer North American path for AppSec outbound.
Doubled interested responses and surfaced C-suite willingness to invest millions
65+ meetings and a U.S. sales team ready to hire.
Booked 23 meetings with VP and C-suite security execs in under 45 days, well above target
22% reply rate and 140% of the discovery target.
12% positive reply from HR execs validated the motion.
Actionable intelligence for a sharper U.S. entry.
Validated a brand-new U.S. category entry for a founding team with no prior sales experience
Closed Fortune 500 logos and built the U.S. enterprise sales motion still used today.
Built a repeatable motion that reliably booked meetings with CISOs
Killing a weak value prop before it cost real spend.
Finding the real buyer in renewable asset management.
Generated 120% of target interviews with pharma buyers and validated the demand
Qualified 5 early-adopter prospects via a C-suite-only discovery sprint
Booked 50% more meetings than targeted with F500 execs and lifted qualified opps 35%
Testing three assumptions to find best-fit industries.
From outbound playbook to full-cycle GTM.
Acquired 2 new customers and built a data-backed multi-channel playbook for the trades
Drove the strategic pivot that redefined the product from lead routing to AI RevOps
75% of meetings advancing to deeper feedback.
Closed 5 U.S. logos including a net-new customer during the engagement
A repeatable motion non-founders can run.
Learning the market didn't feel the pain they sold.
150% over target with a 38% SQL rate.
170+ conversations into six early adopters.
Closed their first U.S. customer and built six-figure pipeline; the playbook was replicated globally
Ran 30 customer interviews and booked 16 product demos with interested buyers
Turning GTM analysis into a unique value proposition.
A full GTM strategy from executive-level interest.
Affirming the value prop with procurement execs.
…and many more. Ask us about your market →
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