Customer Discovery · Case Study
150% over target with a 38% SQL rate.
- Industry
- Legal Tech
- Funding Stage
- Series A
- Engagement
- Customer Discovery
SimpliContract is an AI-powered end-to-end CLM platform, enabling companies to create an intelligent repository for contracts. Based in India, the team was seeking to validate unmet needs and unlock an outbound sales motion in the North American market.
The Challenge
SimpliContract sought to engage Chief, VP, and Director/Head-level Legal executives within North America to test value proposition components, validate an outbound prospecting strategy, and assess market maturity in contract lifecycle management and risk management solutions.
The Solution
JJELLYFISH functioned as an extension of SimpliContract's team, designing and executing personalized outbound strategies targeting senior legal leaders. The engagement tested three commercial assumptions tied to core value proposition pillars and assessed pain severity among ideal customers.
The Results
Value proposition was refined and a higher-fit ICP entry point was identified. The team exceeded discovery meeting targets by 150%, achieved a 38% Sales Qualified Lead rate and 30% reply rate via cold outbound, validating outbound strategy viability.
Guru Venkatesan, Co-Founder & CEOWorking with the JJELLYFISH team was so enjoyable and we would do it again. They mindfully communicated and guided us through every step...
