Market Development · Case Study
From outbound playbook to full-cycle GTM.
- Industry
- Martech
- Funding Stage
- Series A
- Engagement
- Market Development
The CEO of Rocketium, an early stage B2B SaaS startup based in India, was seeking to engage VP-level Marketing executives within the North American market to test: (a) components of their value proposition, (b) an outbound prospecting strategy, and (c) the market’s solution maturity. At Rocketium, they are disrupting marketing and creative operations by delivering automation solutions enabling scale, reach and optimization of digital campaigns.
They have continued to scale in creative automation, serving 1,200 customers including Amazon, Walmart, and Roche.
The Challenge
The Rocketium founding team needed experienced sales talent to identify and engage ideal buyers in North America. They required expertise in validating B2B markets and driving enterprise outbound results, plus a repeatable sales playbook for lead generation and client discovery.
The Solution
JJELLYFISH deployed a 90-day team extension in the United States. They developed and executed a repeatable outbound strategy targeting senior Marketing executives and built a discovery process to test commercial assumptions and identify Rocketium's best-fit customer segment.
The Results
JJELLYFISH generated meetings with North American Marketing leaders including c-suite executives. Their outbound playbook became the foundation for Rocketium's global strategy. The engagement expanded to include full-cycle selling and GTM support, which Rocketium's team subsequently scaled and implemented.
Satej Sirur, CEOIt has been a great learning experience - from the first survey that you sent out in the beginning all the way to the final capstone. The team has been extremely thorough, professional and now there's lots for us to learn from this process.
