Closed Fortune 500 logos and built the U.S. enterprise sales motion still used today.

Based in Australia, the founding team needed experienced U.S.-based commercial support to: generate meetings with risk-averse senior buyers, develop sales pitch based on market learnings, validate a repeatable outbound sales model, and close six-figure early-adopting Fortune 500 customers. CEO Jim needed a team understanding early-stage selling environments rather than domain expertise. Time constraints and board pressure made mistakes unaffordable.

JJELLYFISH deployed a two-person embedded team for 9 months across Customer Discovery (3 months) and Market Development (6 months). During Customer Discovery, the team conducted 20+ VP-level interviews to validate market, value proposition, and outbound strategy. In Market Development, they conducted 60+ sales meetings, built sales pitch/assets, proved outbound viability, and closed logos including Walmart and Gilead. JJELLYFISH also coached initial sales reps and assisted with VP of Sales hiring/onboarding.

PERSUIT closed $400k ARR with Fortune 500 clients, achieved 10× ACV growth, and maintained >15% meeting rate via cold outbound. The JJELLYFISH sales process and playbook remain in use. PERSUIT was later recognized as one of Fast Company's 10 Most Innovative Enterprise Companies of 2020.