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Full-Cycle Engagements

Customer Discovery Validate the market in 90 days. Market Development Deploy a U.S. execution team.

Supporting Engagements

Unbound Build repeatable outbound demand. Founder Copilot Build the founder-led selling motion.
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Customer Discovery

We embed for 90 days to validate your early sales motion and drive pilots

We compress a year of searching & learning to 90-days.

Our flagship service has been delivered to 400+ startups. It takes founding teams 12 to 18 months to validate or invalidate problem-solution fit for their value proposition.

We accelerate that to 90 days.

No one has successfully done this work more than we have.

GTM VALIDATED 4X the speed With JJELLYFISH Founder-led GTM MILESTONES Start 3 mo. 6 mo. 12 mo. Time in market

What Problems Customer Discovery Solves

  • No in-house expertise to rapidly test a U.S. B2B go-to-market.

  • Limited founder time to lead GTM, slowing the pace of progress.

  • Struggling to reach and convert early prospects. Urgency stalls and deals die on the vine.

  • Unsure whether to hire sales talent without a proven, repeatable motion.

  • Limited runway to show traction. The market results are needed now.

  • Unsure of who your buyer is. Which title owns the pain and the budget.

What we execute

The 90-day market validation sprint

Seven phases, from pre-launch preparation two weeks before Day 0 to your go-to-market findings and plan, delivered on Day 90. Every action item below is delivered inside the engagement.

  1. Day -14

    Pre-Launch Initiation

    • Domain Health & Email Warming
    • Email & Outbound Configuration
    • Partnership Kickoff Preparation
  2. Day 0

    GTM Strategy Development

    • ICP Design & Approval
    • "Unmet Need" Assumption Design
    • Build the Discovery Interview Kit
  3. Day 14

    Outbound Demand Strategy Initiation

    • Build Prospect & Meeting Database
    • Outbound Cadence & Messaging Strategy
    • Launch Campaigns via Outreach Platform
  4. Day 21

    Refine Outbound Processes

    • A/B Test Messaging
    • Optimize Against Early Performance Data
    • Outbound Response Analysis
  5. Ongoing

    Discovery Field Work

    • Lead All Customer Discovery Meetings
    • Execute Assumption & Question Strategy
    • Advance Meetings to SQL / Product Demo
  6. Ongoing

    Ongoing GTM Analysis

    • Qualitative Analysis Per Meeting
    • Verify Against All Assumptions
    • Thematic Cohort Analysis
  7. Day 90

    Customer Discovery Capstone

    • Comprehensive GTM Findings & Plan
    • Evidence Review Across All Hypotheses
    • Your GTM Plan Moving Forward

The Core Pillars of Customer Discovery

  1. Experiment Design Build 90 Day GTM Sprint
  2. Outbound Demand Research & Prospecting
  3. Discovery Framework Interview Kit Design
  4. Deliver Buyer Meetings Led By Us, Joined by You
  5. Results & Analysis Evidence-based Insights
  6. GTM Capstone Where Vision Meets Reality

Where it fits

Customer Discovery is our flagship full-cycle engagement and is open to all B2B startups. Graduates move into Market Development, where a JJELLYFISH team executes the motion you validated.

Customer Discovery · 90 days Market Development · ongoing

No one has successfully done this work more than we have.