Market Development · Case Study
C-suite meetings and a global outreach foundation.
- Industry
- AR / 3D
- Funding Stage
- Seed
- Engagement
- Market Development
Flam is democratising augmented reality content creation and consumption, with more than 600,000 AR creators on its platform. Its product Zingcam adds an experiential AR layer to printed photos.
They went on to raise roughly $22.5 million, including a 2025 RTP Global-led Series A, reaching 380 million-plus users across brands like Google and Samsung.
The Challenge
The COO sought to engage C-level executives and VP/Director-level Product and Marketing leaders in North America to validate value proposition components, test outbound prospecting strategy, and assess market solution maturity. The founding team needed experienced on-the-ground support to target ideal buyers and structure their go-to-market approach with a repeatable sales playbook.
The Solution
JJELLYFISH deployed a team for 90 days as an extension of Zingcam's U.S. operations. They developed and executed a repeatable outbound strategy, discovery process to collect market insights, and conducted an audit of sales processes including workflow, reporting, and tech stack improvements. Three commercial assumptions were tested to identify best-fit customer segments.
The Results
JJELLYFISH generated meetings with C-suite and marketing decision makers, with their outbound playbook now serving as Flam's global outreach foundation. The team achieved strong conversion rates at initial meetings and shipped trial products to prospects' headquarters.
Malhar Patil, Co-Founder & COOThree months of working with the team helped us to accelerate our North America expansion in a structured and scalable manner.
