Market Development · Case Study
4 U.S. logos closed from cold outbound in months.
- Industry
- Fintech
- Funding Stage
- Series B
- Engagement
- Market Development
Drivetrain is a financial planning, monitoring and decision-making platform. It consolidates data from disparate business systems into one source of truth and helps finance teams build integrated plans, budgets and forecasts.
Drivetrain continues to operate its FP&A platform from Sunnyvale, having raised a $15M Series A led by Elevation Capital, Jungle Ventures, and Venture Highway, with customers including Whatfix, FarEye, and Mindtickle.
The Challenge
Drivetrain needed to optimize their top-of-funnel through cold outbound prospecting and discover their Serviceable Obtainable Market to focus on prospects showing early intent to purchase FP&A tools.
The Solution
JJELLYFISH spent 90 days helping Drivetrain structure their sales motion through A/B testing outbound messages, securing discovery meetings, and identifying "breakpoint" signals indicating when finance executives transition from spreadsheets to purpose-built FP&A solutions. They then extended engagement into Market Development, applying refined ICP parameters at company and contact levels to build a repeatable sales funnel.
The Results
JJELLYFISH established repeatable frameworks and qualification criteria across all funnel stages, enabling Drivetrain to close initial US logos from cold outbound efforts within months.
- US Logos Closed: 4
- Interested-Rate Lift (A/B testing): 179%
- Meetings Secured (160% to goal): 16
- Meetings Converted to Product Demo: 12
Alok Goel, Co-Founder & CEOThe JJELLYFISH team has undeniably been the key lever for us to enter the US market. Having your boots on the ground to generate meetings and help us close our first US customers has been instrumental in our success.
