Customer Discovery · Case Study
Built a repeatable U.S. outbound motion and a sharper, market-matched positioning
- Industry
- Martech
- Funding Stage
- Series A
- Engagement
- Customer Discovery
BambooBox is a marketing intelligence platform for B2B marketing teams.
Raised $6.6M led by Peak XV's Surge in March 2026 to build its Managed ABM Operating System, now roughly 90 people across Bengaluru and San Francisco with customers including Airtel Business and Rootstock.
The Challenge
BambooBox had not initiated full-scale outbound sales and required assistance developing their outbound sales process. They needed clarity on product-market fit, support with top-of-funnel efforts, target market understanding, and a GTM strategy for U.S. market positioning.
The Solution
Over 90 days, JJELLYFISH analyzed sales processes, current customers, and positioning. The engagement delivered: a repeatable, scalable outbound sales motion for effective U.S. market prospecting; identification of immediately addressable target markets with expansion ideas; and refined positioning aligned with prospect market maturity to generate more sales-qualified leads.
The Results
The partnership achieved 180% of discovery meeting targets, 44% conversion from first meeting, and 6% interest rate via outbound to C-Suite/VP level contacts.
Ankur Saigal, Co-FounderWe thoroughly enjoyed the journey over the last 3 months. I, personally, have had a lot of takeaways from all of our interactions.
