210% of meeting goals and qualified early adopters.

impress.ai's founding team attempted market expansion but discovered that simply hiring salespeople in new markets—particularly the U.S.—proved ineffective. The company needed a scientific approach to identify the optimal North American market entry strategy, determine their Ideal Customer Profile, and understand the most effective sales methodology for this new segment.

JJELLYFISH conducted a comprehensive 90-day Customer Discovery engagement. The work centered on identifying the best target market and sales approach. The team employed quantitative and qualitative research to establish a repeatable outbound strategy, validate the ICP, and uncover sector-specific challenges within recruiting. They developed strategic questioning frameworks to generate qualified leads and created critical GTM insights that strengthened impress.ai's sales discovery conversations and pitch narrative.

Within weeks of fieldwork completion, JJELLYFISH generated qualified early-adopter opportunities. The initiative achieved 210% of discovery meeting goals, 57% conversion from first meetings to second conversations/demos, and a 9% reply rate from C-suite and SVP HR executives—providing confidence to continue outbound investment.