Market Development

The bridge from understanding your market to winning it. We are your early-stage sales team.

Your motion is validated. Now it's time to run it.

The market need is proven. Market Development is what comes next: we take the validated motion and execute it as your early-stage U.S. sales team, converting demand into pipeline and closed revenue.

This service is only available to teams that have validated their motion through Customer Discovery.

Think you don't need Customer Discovery first? Tell us why.

  1. Input

    Validated motion · from Customer Discovery or your own market traction

  2. You are here

    JJELLYFISH execution team · a fully ramped U.S. sales force

  3. Output

    Pipeline · qualified, named early adopters

  4. Output

    Revenue · closed deals at target ACV

  5. Then

    Transition & scale · your team takes over a proven playbook

What Problems Market Development Solves

  • Ready to graduate from founder-led sales, but you need a repeatable process first.

  • In search of a repeatable motion: sales so far are one-offs, below your target ACV.

  • An immature sales process. You're running sales as the founder, but you're not sure you're doing it well.

  • Lots of leads, but a leaky funnel. Not enough of them close.

  • Ballooned sales cycles. You know you should be moving faster, but your sales cycles keep getting extended.

  • Your sales team isn't performing, and you don't know why.

The Core Pillars of Market Development

  1. Sales Strategy Turning Insights Into Action
  2. Qualified Leads Scaling Outbound Results
  3. Pipeline Generation Finding Early Adopters
  4. B2B Sales Led By Us, Supported by You
  5. Pitch & Assets Real-time Pitch Refinement
  6. Revenue What we're all here for

When we built it, they didn't come. We quickly realized how hard this was going to be. It was do or die: we needed to penetrate the U.S. enterprise market.

We engaged JJELLYFISH to help make that happen. Fast forward 12 months, we're working with over 15 Fortune 500 companies. The results speak for themselves.

Jim Delkousis CEO, PERSUIT
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It's been a really good, first class engagement all the way through. Lots of love for the JJ group.

You have shown us how regimented, data-centric, and methodical we should be designing our go-to-market and set a standard for us to meet.

You've set the bar and it's not easily attainable.

Evan Wong CEO, Checkbox
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In the time we've worked together, SpotDraft, as both an organization and product, has grown 100x from where it was previously thanks to JJELLYFISH.

You went above and beyond in the same way that I, as a founder, would have done for my company. The amount of work that went into delivering the output was simply herculean.

We are in awe at their attention to detail and the energy they bring. The finesse that's in the entire process is incredible.

Shashank Bijabar CEO, SpotDraft
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No one has successfully done this work more than we have.