We’re a distributed team based in the U.S. and have supported startups around the globe, as well as a handful of Fortune 500 new venture teams. We have extensive enterprise experience in early-stage sales, go-to-market, and product marketing.

If you’re curious about why we named the company JJELLYFISH (pronounced jelly-fish, despite two Js :), you can find out by reading: The Right Way to Cut People Off in Meetings.

We are serious about the work but don’t take ourselves too seriously.

Our Leadership Team

A smiling man with dark hair and blue eyes, lying on his back on a bed with a gray pillow and black shirt.

Justin Lawson

Co-Founder & Partner

👩‍👦‍👦👨‍👧 🪼 🍿 ☕️ 🏄‍♂️

LinkedIn

Twitter

Cartoon illustration of a woman with blonde hair, wearing glasses and a white shirt, smiling.

Jen Abel

Co-Founder & Partner

👀 👩‍💻 💃👂 🏔

LinkedIn

Twitter

A digital illustration of a smiling woman with short dark hair, wearing a black top, depicted in a stylized, cartoon-like manner with a black background.

Dom Cappuccilli

Managing Partner

☕️ 🏂 🥾 🎧 🗽

LinkedIn

Our Purpose
We are committed to championing entrepreneurs as they shape a brighter future.

Our Vision
We increase the odds of startup success by delivering results at a speed they are, traditionally, incapable of hiring for.

Our Mission
Be the early revenue catalyst for B2B startups.

A diagram displaying six qualities linked to interpersonal and personal traits: 'Intellectual Curiosity' with the word 'WHYS', 'Industriousness' with the word 'SLEATY', 'Resilience' with the name 'CHUMBAWUMBA', 'Self-Activating' with the phrase 'BILLY FIRE', 'Empathy' with the words 'FRIENDS COWORKERS', and 'Collaboration' with '1=3'. Each trait is inside a rectangle, with some connecting lines.

Our Values