Bizom · Customer Discovery Case Study 15% email reply rate, 6.4% LinkedIn interested rate.

As they were considering North American expansion, Bizom engaged the JJELLYFISH team to execute a plan to validate which problem statements resonated the most with their Ideal Customer Profile.

In a rigorous 120-day engagement, the JJ team aimed to find a strategic entry point within Bizom's Ideal Customer Profile (ICP). The team quickly learned that Bizom faced an ICP who was less likely to respond to traditional email outreach. JJELLYFISH discovered it was necessary to challenge conventional norms in outbound prospecting.

The JJ team crafted a prospecting strategy that met prospects on their own terms. Through a multi-channel approach encompassing cold email, LinkedIn, and phone calls, the team unlocked the most effective prospecting path.

Throughout the engagement, we were successful in tapping into the mindshare of FMCG senior leaders in Sales, Operations and CxO functions.

42% of companies acknowledged a critical gap in real-time order fulfillment data. This gap posed substantial challenges to their field sales teams, hindering their ability to respond to market demands and resulting in lost sales revenue.

75% of companies said they struggled to gain market share. Mid-size FMCG companies, in particular, said the absence of a clear roadmap to scale was evident and remained a formidable challenge.

The partnership with JJELLYFISH was not only about Bizom’s ability to close retail intelligence gaps for FMCG companies. It was also about arming Bizom with the prospecting tools and insights needed to navigate the complexities of the North American market.

JJELLYFISH successfully validated Bizom’s value propositions with FMCG senior leaders. Equally important, Bizom’s executive leadership team gained a realistic understanding of the resources required to generate a meaningful sales funnel in order to meet and exceed its revenue goals.