Case Study

The JJELLYFISH team was professional, knowledgeable, transparent and most importantly, showed an enthusiasm and true dedication to helping Eigen achieve its goals both in this engagement and as a business.

We came into the engagement hoping for JJELLYFISH to be a reliable vendor and what we got was a strategic partner that was truly a part of our team. I couldn't be happier with the value we got from this engagement.

Eigen has had tremendous success penetrating the Financial Services vertical with its software but was looking to expand beyond this core market segment. The Eigen team was seeking GTM support to identify and validate use cases in new verticals - as well as find a reliable way to find and engage the highest-fit problem owners.

JJELLYFISH deployed their team for 3 months to help inform and expand Eigen's go-to-market efforts. Through JJELLYFISH's Customer Discovery process, Eigen conducted discovery interviews with senior Operations leaders across the Business, Legal and Finance departments of Fortune 500 organizations.

JJELLYFISH's analysis showed clear trends that informed the ideal client profile and Eigen's go-to-market strategy. While there are occasional use cases within Business and Finance Operations, there was little consistency in both the job roles and unmet needs around manual document review. However, within Legal Operations, there was clear problem/solution fit given the daily responsibilities of this function and the consistency of use cases for Eigen. Across the board, Legal Operations leaders showed interest in evaluating the platform further to solve existing pains.

These finding have led to:

• Prioritizing which key function to target for Eigen's go-to-market strategy

• Utilizing the validated unmet needs identified to shape Eigen's positioning/messaging

• Adopting JJELLYFISH's proven outbound strategy to drive similar results for its Sales team

• 160% To Goal Discovery Meetings

• 44% Conversion From Discovery to Demo

• 29% Response Rate Of Opened Emails