Case Study

When I first met Jen, she said, ’Vikram, you will likely learn more in three months than you would have after wasting twelve months’. That’s been a massive value-add to us. It’s been fun!

DaoLens, a pre-seed funded startup is creating an onboarding tool for DAOs to easily onboard, track, and manage community members who want to participate in strategic direction and decision making by voting on proposals and contributing ideas. For new members, onboarding is frictionless as a result of a  personalized experience that curates relevant content for each member based on their role. 

The CEO of DaoLens, based in San Francisco, was seeking to engage Chief- and VP-level DAO executives within the North American market to test: (a) components of their value proposition, (b) an outbound prospecting strategy, and (c) the market’s solution maturity.

The founding team at DaoLens required a dedicated and experienced team to target and learn from ideal buyers within North America. In an effort to refine a go-to-market strategy, DaoLens needed to understand which aspects of operations DAO administrators found most painful when building their communities with the goal of getting members to eventually contribute to the DAO. 

JJELLYFISH deployed their team for 90 days as an extension of the DaoLens team based in India. In that short period of time, JJELLYFISH developed and executed a/an:

• Repeatable, outbound strategy proven to generate meetings with DAO founders

• Discovery process to collect evidence and generate insight to inform sales positioning 

Within the Customer Discovery process, three commercial assumptions were tested to inform DaoLens’ best-fit customer segment and related value proposition. 

50% of those interviewed as part of the JJELLYFISH Customer Discovery process were focused on surviving the current bear market with enough runway to continue to operate in the next bull run. Additionally, the JJELLYFISH team uncovered that few DAOs are structured in a way that involve members outside of the founding team members and full time staff to contribute in a meaningful way to the product. As a result, JJELLYFISH  advised the company to refine the commercial positioning from a tool that helps increase contribution to one that enables and sustains membership growth. The project allowed DaoLens to confidently focus its limited resources on the most relevant and discoverable buyer profile with success.

• 180% of the Discovery meeting target achieved

• 52% of responses from cold prospects were interested in speaking with us

• 8 qualified sales opportunities