Customer Discovery · Case Study

Focusing resources on the buyers actually reachable.

180% Of Discovery meeting target achieved

52% Of cold prospect responses interested in speaking

8 Qualified sales opportunities

Industry: Web3
Funding Stage: Seed
Engagement: Customer Discovery

DaoLens builds an onboarding tool for DAOs, letting communities onboard, track and manage members who vote on proposals and contribute ideas, with a personalised experience curated to each member role.

The Challenge

DaoLens, a pre-seed startup, developed an onboarding platform for DAOs to manage community members participating in voting and decision-making. The CEO sought to engage Chief- and VP-level DAO executives in North America to validate their value proposition, test outbound strategies, and assess market maturity. The team needed experienced resources to identify pain points DAO administrators faced when building contributing communities.

The Solution

JJELLYFISH deployed a team for 90 days as an extension of DaoLens' India-based operation. They developed a repeatable outbound strategy for generating executive meetings and created a discovery process to collect evidence informing sales positioning. Three commercial assumptions were tested to identify the best-fit customer segment. Research revealed 50% of interviewed DAOs focused on surviving the bear market, and few DAOs involved non-founding members in meaningful contribution. JJELLYFISH recommended repositioning from increasing contribution to sustaining membership growth.