Customer Discovery · Case Study
75% of meetings advancing to deeper feedback.
- Industry
- Data & Analytics
- Funding Stage
- Seed
- Engagement
- Customer Discovery
Scribble Data, a seed-stage B2B SaaS startup based in India, sought to speak with Chief and VP-level data executives within the North American Market. Scribble Data is a data enrichment platform focused on helping prepare data at scale.
The Challenge
Scribble Data sought to understand how ML/DS leaders navigate data preparation and enrichment challenges. Key questions included: Would top-of-funnel outbound attract customers? Did their target market resonate with their messaging? Would customers understand their value proposition?
The Solution
JJELLYFISH served as an extended team member for 90 days, conducting customer discovery interviews. They validated an outbound strategy, confirmed the ideal customer profile for the US market, and tested the value proposition. The engagement resulted in 20 prospective customer interviews—double the goal—revealing that organizations struggle with understanding data context, representing an underserved market gap.
The Results
Scribble Data identified significant market opportunity where existing solutions failed to fully address customer pain points. JJELLYFISH advanced 75% of initial meetings into deeper feedback conversations, enabling the development of a go-to-market strategy for future execution.
Indrayudh Ghoshal, Co-Founder & COOThe research and findings from the engagement helped us uncover some key questions we had going into the project. We appreciated the analysis and approach in order to get us to that point.
