Customer Discovery · Case Study
Qualified 5 early-adopter prospects via a C-suite-only discovery sprint
- Industry
- Fintech
- Funding Stage
- Public
- Engagement
- Customer Discovery
QuickFee is a publicly traded fintech and payment processing company headquartered in Australia and Los Angeles, serving the top 500 accounting firms globally.
They were publicly listed on the ASX (QFE) and their U.S. payments arm was acquired by Aiwyn in 2025, having facilitated $700 million-plus in cumulative lending.
The Challenge
Large, profitable technology firm serving top 500 accounting firms globally needed founder-led customer discovery before product investment. CEO Bruce Coombes faced time constraints managing two global offices while needing to test commercial assumptions, learn from executive buyers, and inform a significant new product investment decision.
The Solution
JJELLYFISH deployed a two-person team for a 90-day customer discovery sprint embedded with QuickFee. The team developed commercial assumptions, sourced C-Suite executive discussions, and validated unmet needs regarding invoicing processes and account receivables.
The Results
The engagement accelerated investment decisions and validated an outbound sales model, accomplishing in 90 days what would have otherwise required over 9 months and $300K+ in internal resources.
Bruce Coombes, CEOThe process you guys have designed is absolutely fantastic. The management of that process, professionalism, and data-driven approach was outstanding. Having these insights in hand before making a SMM investment in our new solution allowed us to identify a repeatable outbound sales process and confidently build for a validated unmet need.
