Built the outbound motion that became the foundation for Convosight's global outreach.

Convosight was seeking to engage Brand Marketing executives within the North American Enterprise market to test (a) components of their value proposition, (b) an outbound prospecting strategy, and (c) the market's solution maturity. Convosight is creating a new category and redefining what community marketing means in today's landscape, so it was important to understand current knowledge of both challenges and opportunities for Brands within communities.

JJELLYFISH deployed their team for 90 days as an extension of the Convosight team based in the United States. In that short period of time, JJELLYFISH developed and executed (i) a repeatable outbound strategy proven to generate meetings with Brand Marketing executives, (ii) a discovery process to collect evidence and generate insight to inform sales and market expansion decisions, and (iii) an audit of Convosight's sales process ranging from hiring to post-demo workflow.

Within the Customer Discovery process, four commercial assumptions were tested to inform Convosight's best-fit customer segment and the merits of its value proposition to that customer segment. Additionally, initial outbound conversion rates were measured closely to predict the viability of future success.

Not only was the JJELLYFISH team successful in identifying the opportunity for Community Marketing with senior Brand Marketing leaders (including VP level executives at Enterprise accounts) in North America, but JJELLYFISH's successful outbound strategy has become the foundation for Convosight's global outreach strategy. The project allowed Convosight to confidently focus its limited resources on the most relevant and discoverable buyer profile with success.