18 auto-industry meetings across 5 sub-segments.

The Metadome team had limited understanding of the North American auto industry. They were still seeking to validate the relevant ICP within the sub-segments of the industry (i.e. OEMs, Dealerships, etc.) and which functions were the problem owners. In addition, they were struggling to isolate pain points the auto industry was facing with product and feature level visualizations so they could determine the best injection point for this market.

JJELLYFISH partnered with Metadome for two phases. In Customer Discovery (Phase 1) over 90 days, the team executed outbound strategy to generate meetings with auto industry leaders, interviewed contacts to collect insights, focused positioning based on market feedback, and mapped the buyer's journey. The team tested three value propositions and probed for industry maturity. In Market Development (Phase 2) over 6 months, JJELLYFISH employed an account-based approach, honed the ICP, tailored positioning, and built an effective sales strategy. The process included pressure-testing stages and tactics, tracking sales metrics, building discovery into early conversations, and developing pricing strategies.

The JJELLYFISH team generated 18 meetings with auto industry leaders in 5 sub-segments within 90 days. Metadome gained deeper understanding of the automotive landscape and confidence in their North American approach. Phase 2 led to 13 qualified deals, a 50% reduction in sales cycle, and increased conversion rates throughout the funnel.