Customer Discovery · Case Study
A full GTM strategy from executive-level interest.
- Industry
- Energy / Data
- Funding Stage
- Seed
- Engagement
- Customer Discovery
Unearthed has assembled the largest global community of data scientists around the world with demonstrated expertise in solving industrial challenges. To utilize the power of this global community, Unearthed has developed a new product offering (CrowdML) to accelerate ML/AI solutions at enterprise industrial companies.
The Challenge
The level of machine learning maturity varies widely at industrial companies, requiring different selling approaches. Unearthed's founder sought to engage Data executives within North America to identify target companies and refine positioning for their new product. The goal was testing their value proposition, outbound strategy, and market process maturity to establish repeatable sales motion.
The Solution
JJELLYFISH deployed a 90-day team extension within the United States. They audited current sales state, developed four commercial assumptions with Unearthed, created and executed cold outreach strategy, and established discovery meeting frameworks for go-to-market insights. The approach prioritized buyer evidence over intuition.
The Results
The initiative achieved discovery meeting targets, high conversion rates from initial meetings, and demonstrated significant interest from executive-level prospects, establishing a comprehensive GTM and sales strategy.
Justin Strharsky, Founder & Managing DirectorVery helpful for us, a very good experience and I really enjoyed it. Looking forward to figuring out how we can continue working together!
