Six figures closed and $2MM in pipeline for U.S. scale.

As an enterprise startup targeting retail and CPG verticals, e.Fundamentals recognized the U.S. market as critical to revenue targets and fundraising. CEO John Maltman, an experienced enterprise sales executive, needed to generate customer proof and define a repeatable sales process before hiring a dedicated U.S. team. However, as a UK-based entity managing EU clients and product advancement, he was time-constrained. The company needed a commercial partner to navigate the U.S. market with a proven process, maintain tight feedback loops with target buyers, and move at speed to identify market opportunities.

JJELLYFISH deployed a two-person team for a 9-month engagement combining Customer Discovery (3 months) and Market Development (6 months). During Customer Discovery, the team sourced buyer interviews, validated commercial assumptions within U.S. eCommerce teams, and mapped insights to the sales model—completing 140% of meeting targets in 90 days. This accelerated learnings that would have taken the CEO 9+ months. During Market Development, the team accelerated sales activities, refined the sales process, validated conversion metrics, and secured traction with early adopters.

e.Fundamentals gained confidence to hire a VP of Sales for North America and scale using the established playbook. The engagement delivered six-figures in closed revenue, over $2MM in qualified pipeline, and 70+ sales meetings.