Customer Discovery · Case Study
A tested buyer profile and a repeatable message before launch.
- Industry
- Data & Analytics
- Funding Stage
- Seed
- Engagement
- Customer Discovery
Polaxys is an AI-native platform built for FP&A and finance teams. The founders came to JJELLYFISH with a strong product but no proven, repeatable way into the U.S. market, unsure which buyer and which message would land.
The Challenge
Polaxys had conviction in the product but no validated go-to-market. They did not yet know which buyer would engage, whether their core assumptions about the finance team's pain held up, or which message would open conversations. They needed to find that out fast, before committing to a launch.
The Solution
JJELLYFISH ran a roughly 90-day customer discovery and outbound program, engaging around 1,700 contacts across eight cohorts and testing several messages and channels.
The Results
Through several pivots, the engagement rate rose from roughly 6% to 18.5%. Of the people who replied, 72% were interested, giving Polaxys 23 warm contacts and discovery meetings with finance teams at PagerDuty, Navan, Carta, Vanta, Alpaca Markets, Cart.com, Nium, and Betterment.
Across those conversations, two of three core assumptions validated, giving Polaxys a tested buyer profile and a repeatable message to take into launch.
Felipe Lati, FounderI think it's a big validation for what we're trying to solve, to be honest.
The most insightful for me... how people are dealing with the problems.
