Case Study

The JJELLYFISH team is highly organized, structured, and methodological in their approach.

They were very thorough in their research and helped quantify the anecdotal insights from research conversations we had with leaders in our industry.

I really enjoyed working with them!

After spending 3 months on the ground in the U.S. to get a deeper understanding of the local market, the founder needed a reliable and experienced team running Customer Discovery and data analysis to better scale for the U.S. market. The Tigerhall team wanted to better understand the unmet needs of people leaders in the U.S. so they could tailor their market approach. The first priority was to optimize their sales funnel and then increase the velocity of leads entering the funnel.

JJELLYFISH led this engagement for 90 days as an extension of the Tigerhall team. During this time, JJELLYFISH was able to help Tigerhall get a better understanding of who their ICP is, relevant problems these U.S. people leaders are facing, and how to better position their product to appeal to the U.S. market.

The JELLYFISH team also supported their outbound sales process by guiding Tigerhall on how to be more effective with their outbound sales motion and top of funnel efforts.

In additon to generating an incredibly successful 15% Interested Rate with 180% achieved of the initial meeting target, JJELLYFISH was able to uncover unique insights and trends specific to the U.S. market.

Contrary to the Asian market, the U.S. market focuses on using skill assisesments for personalization while deprioritizing external practitioner content.

Using these learnings, the Tigerhall team was able to properly fuel their GTM efforts in the U.S. and ensure their messaging realigns with the U.S. market's unique needs.

• 180% To Goal Discovery Meetings

• 3 Qualified Deals Early Adopting Customers

• 15% Response Rate Via Cold Outbound