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Case Studies
100+ engagements across customer discovery and market development. Start with the standout stories, then filter the full library.
Standout Engagements
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Featured Case Studies
A published sample of our work. We have many more.
Six figures closed and $2MM in pipeline for U.S. scale.
Proving North American viability before pouring in spend.
Record-setting outbound that reshaped the sales strategy.
48% open, 20% reply, and a sharper product roadmap.
14 execs engaged, 140% of target, for U.S. expansion.
18 discovery calls that reshaped the sales motion.
A data-backed reality check on U.S. GTM fit.
4 U.S. logos closed from cold outbound in months.
Prioritizing Legal Ops as the wedge function.
18 auto-industry meetings across 5 sub-segments.
2x the required market signal to steer the board.
8x outbound improvement for a low-code platform.
210% of meeting goals and qualified early adopters.
A 15% interested rate that decoded the U.S. market.
Validating which Indian wins transfer to the U.S.
Built a validated, multi-industry outbound playbook and reframed the sales motion around buyer education.
Pinpointed the problem-owner buyer in an emerging privacy category and created SQLs.
Surfaced a wider problem set and the highest-fit industries for Artwork Flow.
Built a repeatable outbound motion into senior data execs with strong meeting conversion
Built a repeatable U.S. outbound motion and a sharper, market-matched positioning
Tested U.S. payment demand against names like Take-Two, EA and Norwegian Cruise Line.
Built the ICP and repeatable pipeline for the new incident-response platform.
Sourced 100+ interested leads (70% C-suite) and secured their first U.S. pilot
Closed the first U.S. customers and built a repeatable Fortune 500 legal motion.
A playbook that became the U.S. sales foundation.
Built the outbound motion that became the foundation for Convosight's global outreach.
Reply rates from <1% to 10.5% via cold outbound.
Focusing resources on the buyers actually reachable.
Generated 17 discovery meetings and proved outbound could feed a self-serve product
An outbound playbook now powering global sales.
Found Expanso's first buyer and an events-led outbound playbook.
Interviewed 20 buyers and advanced 15 qualified companies, validating clear positioning
Saved them from a costly U.S. misalignment by disproving their core market assumption in under 3 months
C-suite meetings and a global outreach foundation.
11 months, CD to MD, into new markets.
Validated clear in-market positioning pre-product and advanced 64% of discoveries to demos
A clearer North American path for AppSec outbound.
Built the outbound playbook and buyer profile for HyperVerge's new product launch.
Doubled interested responses and surfaced C-suite willingness to invest millions
JJELLYFISH built a full sales foundation Influur's team can now run on its own.
65+ meetings and a U.S. sales team ready to hire.
Booked 23 meetings with VP and C-suite security execs in under 45 days, well above target
22% reply rate and 140% of the discovery target.
Validating an enterprise ICP and a repeatable go-to-market.
A sharper U.S. buyer and a conference playbook that books demos in advance.
12% positive reply from HR execs validated the motion.
Built a repeatable outbound playbook proven to land meetings with C-suite investment leaders.
Actionable intelligence for a sharper U.S. entry.
Validated a brand-new U.S. category entry for a founding team with no prior sales experience
From open source traction to enterprise buyers in 90 days.
Closed Fortune 500 logos and built the U.S. enterprise sales motion still used today.
Built a repeatable motion that reliably booked meetings with CISOs
A tested buyer profile and a repeatable message before launch.
Killing a weak value prop before it cost real spend.
Finding the real buyer in renewable asset management.
100 senior buyers replied to a $200K product nobody knew.
Generated 120% of target interviews with pharma buyers and validated the demand
Qualified 5 early-adopter prospects via a C-suite-only discovery sprint
Booked 50% more meetings than targeted with F500 execs and lifted qualified opps 35%
Testing three assumptions to find best-fit industries.
From outbound playbook to full-cycle GTM.
Acquired 2 new customers and built a data-backed multi-channel playbook for the trades
Drove the strategic pivot that redefined the product from lead routing to AI RevOps
75% of meetings advancing to deeper feedback.
Closed 5 U.S. logos including a net-new customer during the engagement
A repeatable motion non-founders can run.
Learning the market didn't feel the pain they sold.
150% over target with a 38% SQL rate.
170+ conversations into six early adopters.
Closed their first U.S. customer and built six-figure pipeline; the playbook was replicated globally
Proved outbound viable at a 16% VP/C-suite response rate and refocused their go-to-market.
Ran 30 customer interviews and booked 16 product demos with interested buyers
Turning GTM analysis into a unique value proposition.
A full GTM strategy from executive-level interest.
Validated U.S. outbound as a repeatable lead source and reset their go-to-market positioning.
Affirming the value prop with procurement execs.
6.4% interest rate with the refined ICP, vs 3.75% across the broader market.
19.1% response rate with CxOs.
15% email reply rate, 6.4% LinkedIn interested rate.
44% SQL rate and 100% to SQO with the highest fit ICP.
86% SQL conversion improvement from ICP v1 to v2, 46% of call connects became meaningful conversations.
16 meetings held, 55% SQL rate.
40% advanced to second calls, 7.0% interested rate with $50M to $100M B2C marketplaces.
150% to meetings-held goal, 7.5% interested rate at VP level.
120% to goal, 25% reply rate from data analytics contacts.
17 discovery interviews (170% to goal), 16.7% reply rate.
140% to goal (14 CD interviews vs the standard 10, from the CD Performance Scorecard), 4.3% interested rate.
50% of first calls advanced to second calls.
100% of meeting target, 10% reply rate from founders and C-level.
120% to goal, 20% response rate in insurance.
180% to goal, 29% response rate.
12.8% reply rate and 22 interested (220% to goal).
170% to goal for discovery meetings.
35 meetings, 3x goal, 23% reply rate.
24 interviews (240% to target), 42% advanced to second calls.
60% of intro meetings went to follow-up.
150% to goal, 11.4% interested rate with privacy executives.
30% advanced to product demos, 11% interested rate.
26 meetings (260% to goal on a 10-meeting goal), 20% reply, 32% to second meeting.
19 meetings (127% to goal).
130% to goal on interviews, 30% reply rate.
130% to goal, 8.0% interest rate from safety officers.
110% to goal, 13% C-suite response rate.
6.4% interest rate, 22 meetings.
54% advanced to second meetings.
…and many more. Ask us about your market →
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