Case Study

The process you guys have designed is absolutely fantastic. The management of that process, professionalism, and data-driven approach was outstanding.

Having these insights in hand before making a SMM investment in our new solution allowed us to identify a repeatable outbound sales process and confidently build for a validated unmet need.

As a large and profitable technology firm servicing the top 500 accounting firms globally, Bruce Coombes (CEO & Founder) knew the importance of Founder-led Customer Discovery and collecting customer evidence before investing in product development and engaging their existing sales team. He saw the inherent risk of building in a vacuum and taking Sales team attention away from known value and revenue.

Bruce was extremely time-poor managing two global offices.

He needed to find a way to scale his time to test commercial assumptions, learn directly from executive buyers, and leverage market insights to inform the company's $MM investment in a new product.

JJELLYFISH deployed a team of two to embed alongside Bruce and the QuickFee team for a 90-day Customer Discovery sprint.

Throughout the engagement, the JJ team: (a) developed QuickFee's key commercial assumptions, (b) identified and sourced ideal customer discussions with exclusively C-Suite executives, and (c) validated/invalidated the unmet needs Accounting Firm leaders were facing related to invoicing processes, account receivables, and more.

By leveraging our proven Customer Discovery process - and hitting 190% of our meeting target - we accelerated both the team's decision to invest in a new product and validated a top-of-funnel outbound sales model. This would have otherwise taken the team over 9 months and greater than $300K in personnel resources.

• 190% To Goal Discovery Meetings

• 5 Early Adopter Prospects Qualified

• 20% Response Rate Via Cold, Outbound