Case Study

Overall, it's been a great experience working with JJELLYFISH! Especially so because there were certain things I learned as a founder - I've been implementing many of their sales tactics and have already seen how much it impacts our conversion.

Also, this was a very technical topic [re: enterprise data operations] and they all did better than I could have expected!

The founding team at Atlan required dedicated and experienced boots-on-the-ground to target and learn from ideal buyers within North America. In an effort to refine a go-to-market strategy, Atlan was challenged to find sales talent specialized in validating B2B markets - as well as proven success driving outbound results within the enterprise. It was critical to design and build a sales playbook that allowed for repeatable lead generation and deeper, more effective client discovery.

JJELLYFISH deployed their team for 90 days as an extension of the Atlan team based in the United States. In that short period of time, JJELLYFISH developed and executed a/an:

• Repeatable, outbound strategy proven to generate meetings with senior Data executives

• Discovery process to collect evidence and generate insight to inform market expansion decisions

• Audit of Atlan's sales process, which included workflow, reporting, and tech stack improvements

Within the Customer Discovery process, four commercial assumptions were tested to inform Atlan's best-fit customer segment and related value proposition.

• 11% Outbound Response Rate from C-Suite/SVP Buyers

• 160% Achievement of Meeting Target within U.S. Market

• 60% Advancement Rate from Initial Discussion