Validated a brand-new U.S. category entry for a founding team with no prior sales experience

The NimbleBox Founding team, made up of Machine Learning engineers and developers, had no prior experience in Sales. The Founders sought a partner to help identify and engage Machine Learning and Data Science executives to test their ideal customer profile, commercial assumptions and understand the market's process/technical maturity.

JJELLYFISH worked alongside the NimbleBox Founders for 3 months to conduct a comprehensive Customer Discovery process. Within that time, JJELLYFISH designed, executed, and validated a scalable outbound sales strategy for ML/Data Science executives across various industries. Throughout the process, the JJELLYFISH team validated the unmet needs necessary to inform entering this new category within the U.S. market.

The findings and GTM insights surfaced by the engagement have equipped NimbleBox with the confidence and clarity to execute their outbound sales process successfully. JJELLYFISH's market success and GTM playbook (i.e., messaging tenets, research process, discovery process, etc.) have become the focal point and primary source of evidence for NimbleBox's North American commercial efforts.