Customer Discovery · Case Study
Actionable intelligence for a sharper U.S. entry.
- Industry
- Revenue Ops
- Funding Stage
- Seed
- Engagement
- Customer Discovery
Nektar.ai is a Singapore-based B2B sales productivity startup building a no-code RevOps and intelligence platform that helps revenue teams close deals faster and more predictably.
The Challenge
Nektar had established success in the Asia market and sought validation of their value proposition in the U.S. market. They needed to understand: identifying the lowest-risk client profile, assessing competitive differentiation, and confirming whether U.S. companies faced similar challenges to existing markets. Market maturity understanding was critical for effective sales strategy.
The Solution
Over three months, JJELLYFISH conducted discovery-based executive interviews to test and validate Nektar's product strategy. The engagement involved developing problem-based assumptions, refining the Ideal Customer Profile, and building a scalable outbound approach. JJELLYFISH exceeded the discovery meeting target by 130%, enabling deeper market understanding and competitive landscape evaluation. The engagement concluded with a repeatable outbound playbook and recommendations for adjusting customer profile and product offering.
The Results
Through validated market research, Nektar gained actionable intelligence on U.S. market positioning and competitive dynamics, enabling strategic refinement for market entry.
Abhijeet Vijayvergiya, CEOThere were some really interesting findings and JJELLYFISH helped us validate, and invalidate, a lot of things. There's now a really good opportunity to go deeper with these learnings.
