Customer Discovery · Case Study
A playbook that became the U.S. sales foundation.
- Industry
- Analytics
- Funding Stage
- Seed
- Engagement
- Customer Discovery
Clootrack is an India-based B2B SaaS startup reimagining customer experience analytics, so that when CX scores move brands understand why.
The Challenge
Clootrack's founding team needed experienced field resources to engage ideal buyers across North America. They sought to refine their go-to-market approach by evaluating CX function maturity among North American brands and determining how deeply Customer Experience leaders could extract insights from unstructured feedback.
The Solution
JJELLYFISH embedded a team for 90 days within Clootrack's U.S. operations. They created a repeatable outbound strategy for engaging senior CX executives at direct-to-consumer brands, developed a discovery process to identify unmet needs in the D2C sector, and audited Clootrack's sales process with emphasis on structured discovery calls and improved qualification.
The Results
The JJELLYFISH playbook became the foundation for Clootrack's U.S. sales strategy. The engagement validated interest across multiple customer segments of varying sizes, industries, and revenue profiles, enabling continued experimentation for identifying scalable customer patterns.
Shameel Abdulla, CEOWe are eagerly looking forward to the next phase together [MD], and to fully testing what you've already started to get our minds around. Can't wait for the next 6 months!
