Sourced 100+ interested leads (70% C-suite) and secured their first U.S. pilot

Brytlyt, a serverless GPU acceleration startup, needed to validate their go-to-market strategy in the U.S. market before committing resources. Key uncertainties included identifying which buyer personas experienced the most acute performance pain points and determining organizational decision-makers. Leadership lacked clarity on the ideal customer profile and required proof of concept before expanding beyond their established UK operations.

JJELLYFISH deployed a two-person team for a 12-month engagement combining Customer Discovery (6 months) and Market Development (6 months). During discovery, they conducted 34 executive interviews across two distinct ideal customer profiles to validate commercial assumptions. In the Market Development phase, JJELLYFISH assumed full sales cycle ownership, conducting over 100 sales meetings, refining sales processes, developing pitch assets, and securing early-adopter traction before transitioning relationships to Brytlyt's internal team.

The engagement established a clear ideal customer profile and validated outbound sales methodology. Brytlyt secured their first U.S. pilot during the engagement and generated 16 sales qualified opportunities (12 remaining active at completion). Post-engagement, Brytlyt independently secured 5+ POCs within four months using methodologies developed through the partnership.

Additional metrics:

• Sales Meetings: >130
• Executive Discussions: 34
• Outbound Meeting Target Achievement: 170%
• Sales Qualified Opportunities: 16
• Active Opportunities at Completion: 12
• Post-Engagement POCs (4 months): 5+