Customer Discovery · Case Study

Tested U.S. payment demand against names like Take-Two, EA and Norwegian Cruise Line.

160% Discovery meeting target achievement

12% Cold outbound reply rate

30% First meeting conversion rate

Industry: Fintech
Funding Stage: Series A
Engagement: Customer Discovery

BR-DGE is an EU-based payments startup on a mission to shift power and control back to merchants, in a market where payments have become complicated, inflexible and restrictive of choice.

Where they are now £10M Growth Round

Raised a £10M growth round in June 2026 with Bettor Capital joining as investor, after growing platform volumes fifteenfold in under two years; on track to process 100M+ transactions a month with clients including The Hut Group.

The Challenge

BR-DGE founder Brian Coburn, formerly Global CIO at a Scottish public transportation company, recognized merchant inflexibility in payment processing. After achieving strong UK traction, the team sought to validate whether similar pain points existed in the US market. They aimed to identify specific B2B2C e-commerce merchant challenges and determine which European learnings could transfer to America.

The Solution

JJELLYFISH conducted 90 days of cold outreach and discovery meetings with leaders across Gaming, Airlines, Leisure, Travel & Tourism, Gambling, Retail, Internet, and Transportation sectors. Target companies included Take-Two Interactive, Allegiant, EA, Groupon, Lands' End, and Norwegian Cruise Line Holdings.

The Results

The engagement revealed that 50% of respondents anticipated needing payment solutions soon. Key findings: operational complexity adding payment methods, merchant leverage gaps with processors in risky industries, and payment failure visibility challenges. BR-DGE learned to emphasize reduced technical investment and improved margins through their orchestration platform.